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IconicCars

IconicCars’s Success Story

Elevating the World of Ultra-Rare Automobiles

In 2017, CAFIMO partnered with road cycling legend and race car enthusiast Tom Boonen to launch IconicCars, a dealership dedicated to ultra-rare supercars and hypercars. Guided by a vision to provide unmatched quality and service, IconicCars became a trusted destination for the most discerning car collectors. By July 2020, CAFIMO successfully exited the venture, selling its shares to the co-founder to focus on the current and successful B2B activities.

Redefining Luxury in the Automotive World

IconicCars was built to offer a seamless blend of exclusivity, expertise, and exceptional service:

  • Ultra-Rare Inventory: Sourcing the most desirable supercars and hypercars through an extensive global network.
  • Attention to Detail: Combining a sleek, professional presentation with a deep knowledge of the automotive world to stand out in a competitive market.

IconicCars quickly established itself as a leader in luxury automotive sales, appealing to collectors who demand nothing but the best.

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CAFIMO’s role in this success

CAFIMO’s involvement was instrumental in transforming IconicCars from an ambitious vision into a thriving business:

01

Strategic Collaboration

Partnering with industry experts an celebrities to shape the dealership’s exclusive brand and market positioning.

02

Operational Expertise

VATT designed and built a state-of-the-art experience center to deliver unforgettable client experiences, while CAFIMO’s extensive network was utilized to source the rarest and most exclusive vehicles.

03

Successful Exit

Ensuring a smooth transition and a strong foundation for the co-founder to continue Iconic Cars’ legacy.

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