Founded in 2004, CarsOnTheWeb (COTW) set out to revolutionize the car remarketing and used car trading industry with its online car auction platform for automotive professionals. In the next decade, under the ownership of CAFIMO NV, the company grew into a leading digital auction portal for high-quality used vehicles. By 2016, CarsOnTheWeb had established itself as a dominant player in the European car remarketing industry. In 2016, COTW attracted private equity investment from Dutch-based ABN AMRO and Vortex Capital Partners to drive further growth. In early 2019, the company reached a new milestone when it was acquired by OPENLANE Inc., a NYSE-listed company under KAR, a US-based leader in vehicle remarketing. The journey from startup to acquisition marked a proud milestone in CAFIMO’s portfolio of success stories.