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Carflow

Carflow’s Success Story

Driving Digital Innovation in Automotive Software

CAFIMO joined Carflow’s journey in December 2020, providing strategic support and financial investment in company FusionIT to accelerate its growth. Over the next two years, Carflow solidified its position as a leader in dealership management software, revolutionizing the way car dealers and manufacturers operate. By May 2022, Carflow’s success culminated in its acquisition by MotorK, Europe’s leading automotive SaaS provider.

Transforming Automotive Retail

Founded in 2009, FusionIT (Carflow) has redefined digital retail for the automotive industry with its innovative Software as a Service (SaaS) solutions:

  • Omnichannel Showrooms: Enabling car dealers to create seamless online and offline sales experiences.
  • Lead Generation Tools: Driving more opportunities for dealers to connect with customers.
  • Inventory & Sales Management: Automating and streamlining key processes to enhance efficiency.
  • Manufacturer Partnerships: Serving industry giants like Jaguar, Land Rover, Opel, Stellantis, and Subaru.

Operating across Belgium, the Netherlands, and France, Carflow has been a vital partner for automotive businesses looking to stay competitive in an increasingly digital world.

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CAFIMO’s role in this success

CAFIMO was instrumental in Carflow’s growth and eventual acquisition, providing:

01

Strategic Investments

Injecting the resources needed to scale operations and expand market reach.

02

Growth Expertise

Guiding the company’s vision to position it as a valuable partner for automotive manufacturers and dealers.

03

Successful Exit Planning

Supporting Carflow’s successful acquisition by MotorK, ensuring long-term benefits for its team, clients, and stakeholders.

Thriving Today

Now part of MotorK, Carflow continues to play a critical role in shaping the future of automotive software. The acquisition has expanded MotorK’s market presence in the Benelux region and strengthened its portfolio with Carflow’s innovative solutions and high-profile client base.

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